Asida Soul's producer, singer and songwriter Tia has always had a strong love for beautiful jewelry that made a statement. Her years in the entertainment industry always kept her searching for jewelry pieces that were different, sparkled on stage, and coordinated with the band. All About Eve Accessories - "The Traveling Boutique" began when Tia was on a mission to find perfect accessories for her next performance. She needed a certain stage presence to open for famous R&B recording artists Ginuwine, Urban Mystic and BET's/Martin Lawrence 1st Amendment Stand Up comedian MoZan. She visited different major department stores in the Houston area to select the perfect jewelry piece. Tia found that many of the retail prices for fashion jewelry were extremely expensive. She found this to be disheartening especially during a recession.
Although Tia purchased the jewelry for her performance, she observed other women shoppers who spent most of their time placing the expensive jewelry back on the shelves instead of purchasing it. Those that did purchase any jewelry at all often purchased a piece that they could afford, but not necessarily the piece that they really wanted.
Tia recognized that she could compete with retail jewelry prices and needed a name for her business. A name that represented women. After watching the documentary "The Real Eve" she held on to the name "EVE". It all became clear when Tia was watching a movie starring Betty Davis entitled "ALL ABOUT EVE" that her "ah ha" moment appeared. She decided the name of her jewelry business would be "All About Eve Accessories - The Traveling Boutique!" Through her hard work and dedication, Tia wrote her business plan, set her goals, and on Friday, June 18, 2010 in Houston,TX Tia opened her traveling and online boutique. December 10, 2016 All About Eve Accessories also added clothing accessories and $5 bling for your fashion fix!
***We donate a percentage of jewelry sales to non-profit organizations.